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Netflix to extend web to tv business

Netflix on Monday said it expects to soon announce three partnerships, similar to its set-top box alliance with LG Electronics Inc., that will let subscribers watch films streamed directly from the Web to TVs.

"We have LG plus three additional partners actively working on integrating our technology into their products," Chief Executive Officer Reed Hastings said on a conference call with analysts.

"Three of the four partners are major companies, which each sell millions of devices per year and will enable the Netflix functionality in some of those devices likely in the fourth quarter of this year," he said.

"The fourth partner is a small company, which will likely launch sooner than Q4," he said.


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